Welcome to my portfolio!

I understand the challenge of juggling business growth with maintaining an active social media presence. While you're pouring your energy into expanding your business, I'll ensure your social media thrives, engaging your audience and enhancing your brand's online visibility, without you having to sacrifice your precious time.

Table of Content

Work Experience

About Me

Hello! I'm Shelby Stephens, based in the vibrant city of Houston, Texas. ​With over three years of experience in social media management and ​content creation, I've honed my skills in enhancing brands’ digital ​presence, making them not only more visually appealing but also more ​accessible.

In today's digital age, a strong social media presence is essential—it's ​often the first place potential clients / customers look before deciding to ​engage. I specialize in optimizing your presence on platforms like ​Instagram and Facebook to ensure your brand makes a memorable first ​impression. If managing your social media seems daunting, don't fret. ​That's exactly where I come in, ready to guide your brand towards ​achieving its online potential.

My Services

ACCOUNT MANAGEMENT

CONTENT CREATION

ENGAGEMENT

SCHEDULING

OPTIMIZATION

CAPTION WRITING

BRAND MOOD BOARD

STRATEGY

HASHTAGS

ACCOUNT BRANDING

To be the catalyst for brands aiming to make a meaningful impact online. I envision a digital landscape where every business, no matter its size, can share its story authentically and effectively on social media. My vision is to create a world where your brand's presence on social media resonates deeply with your audience, building a community rooted in trust and enthusiasm for what you offer.

Work Experience

2022

2023

2024

• Embarked on a creative journey in content creation, cultivating storytelling skills and digital engagement strategies.
  

• Stepped into a full-time role as the Senior of Special Projects & Media, enhancing brand narratives and online presence.
• Expanded my horizons as a freelancer, providing bespoke social media strategies and management services.
  

• Continued to excel as the Senior of Special ​Projects & Media, leading innovative ​campaigns and driving social engagement.
• Currently managing social media for a ​dynamic portfolio of 3 clients, focusing on ​growth, community building, and brand ​authority.
  

Samples & Results

Samples & Results

Samples & Results

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Social Media Strategy

Creating a cohesive aesthetic

Content bucket determination

Content calendar schedule creation

One-time Social Media Audit

Analytic analysis

Bio & Highlight cover update

Goal determination

Content Creation & Scheduling

2 feed post per week

1 IG reel (edited & created by me)

3 stories per week

Hashtags & Captions

15 minutes per week of engagement

1 hour content shoot per month - if local

Everything that is in the essential package plus..

Content Creation & Scheduling

3 feed posts per week

2 IG reels (edited & created by me)

4 stories per week

Monthly analytics report:

End of month performance evaluation

30 minutes per week of engagement:

Engaging with comments & DM's

1.5 hour content shoot per month - if local

Everything that is in the standard ​package plus..

Semi In-Person Management

Full time social media manager! I'll ​be your right hand when it comes ​to your online presences.

Content Creation & Scheduling

4+ feed posts & reels per week

4 stories per week + Reposts Daily

Custom Graphics

Daily engagement with your ​audience

ELEVATED PACKAGE

• Duration: Successfully partnered for 6 months; recently ​renewed for an additional 6-month term.
• Social Media Platforms: Active management of both ​Facebook and Instagram.
  
• Content Creation: Daily story updates and relevant brand ​reposts, with exclusive monthly content shoots.
  
• Event Promotion: Creation and management of Facebook ​event pages to boost engagement and attendance.
  
• Autonomy: Trusted with a 'hands-off' approach, given full ​control over the brand's social media activities.
  
• Communication: Regular updates through a weekly ​newsletter and emails for current events and fresh images.
  
• Ad Creation & Campaigns: Designing and executing targeted ​ad campaigns to amplify reach and impact.
  

ELEVATED PACKAGE

• Duration: Engaged in a successful partnership for 6 months, ​specializing in boutique retail. This client is on a six-month contract ​and will be signing on for an additional year.
• Platforms Managed: Active and cohesive management of ​Instagram and Facebook profiles.
  
• Daily Posts: Consistent daily reels, feed posts, and stories, focusing ​on fashion, boutique trends, new arrivals, and sales promotions.
  
• Trending Reels: Crafting and sharing engaging fashion and ​boutique reels that highlight new arrivals, trending styles, and ​seasonal promotions to capture audience interest and drive sales.
  
• Engagement & Communication: Daily interaction with followers to ​build community and handling all direct messages to ensure ​prompt and personable responses.
  
• Sales Focus: Content is meticulously curated to promote new ​arrivals, boost sales, and stay on top of current trends, leveraging ​social media to drive customer engagement and conversions.
  
• Modeling & Content Shoots: 2-3 times a month, I participate in ​content shoots as a model, featured in all videos, with an additional ​fee of $300 per month for this service.
  

Dip your toes into the world of professional social media management with this introductory 3-month contract. It's the perfect trial to discover the impact a dedicated social media manager can have on your brand. At the end of the term, we'll assess our progress and discuss whether to take our collaboration to the next level. Consistent monthly payments are part of the agreement, and in the case of early termination, a one-month fee will be due to cover lost income.

A solid 6-month contract designed for businesses ready to deepen their market imprint. This extended period allows us to build and refine a robust social media strategy. Post-contract, we'll review our achievements and consider renewal. Monthly payments keep it simple, while the contract ensures a mutual commitment to your success.

Embrace a full year of comprehensive social media management. This long-term contract provides consistency and allows us to truly embed with your brand's vision. After 12 months, we’ll take stock of the milestones reached and decide on the journey ahead. As with all contracts, consistent monthly payments are expected, and early termination will require payment equivalent to one month’s fee, ensuring respect for the collaboration and compensation for early exit.

832.493.6299

shelby@thesunshinestateco.com